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With increasing competition on the internet, you long for a way to make things work out in your favor. You are willing to put in extra hours and all the hard work it takes to make your online business flourish.
But you just don’t seem to know where you should be headed. Even if you do seem to have a strategy in place, it seems to be ineffective against the constantly evolving SEO algorithms.
If you are unsure about what SEO strategies to have in your digital marketing campaigns, then don’t worry. We have compiled a list of popular SEO techniques that will serve you well in and beyond.
Why you simply cannot ignore SEO today?
As of 2017, the e-commerce industry accounted for around $2.3 trillion in global sales. Experts suggest this number to grow 2x by 2021 to a whopping $4.88 trillion. Reports show that 80% of the website’s traffic originates from a simple search query.
Hence, if your business needs a chunk of the online sales pie, then it needs to be on the 1st page of Google SERP (Search Engine Results Page). And SEO is what will provide you the competitive advantage of 1st page ranking.
You may ask “Why is this important?”
Studies have shown that 75 percent of the people won’t even get past the first page of their search. Hence, your business has the maximum potential with the first page of the search results – a target that SEO can help accomplish.
Types of SEO that help you garner success online
We will share some tips with you to help your brand flourish online and enhance online customer engagement.
1) On-page SEO
On-page SEO comprises of all techniques and activities are done on your website itself, in order to optimize it for organic rankings boost.
The crucial aspect of effective on-page SEO is offering high quality, information-rich content. It does not merely have to offer “more” content, but content that offers value to people, and their approach to certain things.
You have to offer content that has legitimately solved people’s problems. According to Rand Fishkin of SEOMoz, your content needs to be ten times better than all the content out there.
However, there are other factors to account for, while you design effective on-page SEO strategies. One such factor is the smart use of keywords. You have to optimize your keywords to boost your overall SEO. Putting Keywords in the title, the URL, the first paragraph and subtly putting it in at least one subheading works wonders for on-page SEO.
Last but not least, the design of the page your visitors land on needs to be appealing. You have to build a user-friendly website that is easy to navigate through.
2) Off-page SEO
Off-page SEO comprises of activities done on other sites to boost your brand’s organic search rankings. The most important aspect of off-page SEO is link-building.
It is one of the key activities to ensure that your site gets more backlinks and better visibility via authoritative websites. When industry influencers click on your link, it proves to Google that your site is offering value. It shows that users on the internet value your content and that your website commands considerable influence.
This is no easy feat to achieve.
Another crucial off-page SEO strategy is the use of social media. If used well, social media can boost your off-page SEO efforts and increase quality traffic on your website. When postings from social media are shared, liked, and commented by more and more people, Google considers its good quality content.
This social signal improves the rankings your website further. It is common for businesses to make profiles or business listings on such social networks and have a link that takes readers back to their websites.
The third way to boost outcomes from off-page SEO is building connections, which is actually something you got to do on a personal level. You have to get in touch with influential bloggers, journalists, and social media influencers. You can recommend adding guest posts to their blogs or websites to see a visibility boost for your brand.
3) Local SEO
A lot of people have their eyes on the larger target. While it is an inspiring thing to do, it may not be very effective. You cannot reach out to global markets, if you do not have local credibility.
What earns you local credibility is local SEO – having a fixed address and your customers knowing that you aren’t yet another scamming brand out there.
One definite way to benefit from local SEO is by claiming your own Google My Business Page. This gives your business a definite location and contact details, opening hours, etc. on Google Maps. Quite literally, it puts your brand on the Map, making it easier for local customers to reach out to you.
One fine example of Local SEO done right is DI Bruno Bros, an Italian Market. They used their location information in the correct way to attract local customers and get better SERP rankings.
However, just getting listed on Google My Business (GMB) is not enough. You need to have good photos, descriptive information, and actual reviews from customers to really benefit from your local SEO efforts.
4) YouTube Optimization
YouTube videos are also considered important ranking signals. If a search query results in your video coming up on top, then it means that your SEO strategy is working well. Now, you have to think about how to optimize your content for YouTube.
It is quite similar to pushing out written content on the web. It primarily has to be compelling and informative. It needs to solve problems and end people’s questions with descriptive answers. A good title and elaborate description for your video will also help. When you have a longer, keyword-rich description, your outreach increases, and it also helps Google know what your video is really about.
To determine your video keywords, do keyword research on commonly used Video keywords. These keywords can be immensely valuable in guiding you. Words like “how-to”, “reviews”, and “tutorials” are good points to begin with.
5) Technical SEO
Though it is related to things that affect on-page factors, technical SEO actually functions behind the scenes.
Let’s put it this way. You have an excellent on-page SEO strategy. But yet, it won’t do as well as a fast loading mobile responsive page with an excellent on-page strategy. Try using Google’s PageSpeed Insights tool to get an analysis of the site speed and suggestions for improvement.
You have to find a way to insert visually appealing images at a compressed quality so that the page’s aesthetics aren’t affected and yet your page loads within seconds.
You can focus on keeping Robots.txt file in the site’s main directory and ensuring to comply with its case-sensitive format. Another important consideration is the Sitemap which needs to be in a UTF-8 encoded format and must have less than 50,000 URLs and a file size of less than 50 MB
Other things you may have to focus on would be optimizing your images throughout the website, using a legitimate HTTPS connection, and caching information correctly to enhance speed load times.
The whole idea of technical SEO is the same as on-page SEO – offering the visitor a good user experience.
Wrapping it up
Using these types of SEO will enhance your brand’s visibility online. It is not just about more traffic, but about quality traffic which will lead to sales in the long run.
As an SEO expert, you need to ensure that your end user gets a stellar experience exploring your site. The more seamless you make the site’s discoverability and navigation using the above SEO methods, the better it will be for your brand’s overall SERP ranking.
Author Bio – Jamie Barton is the author of this article. To know more information about Off Page SEO Services in Canada. please visit our website https://seoresellerscanada.ca/seo/off-page-optimization/